Games and Gaming

Mario Hates Apples

I asked Nintendo something that, though ridiculous, I know we’ve all wondered at some point: “Theoretically, could you ever imagine selling a Nintendo game in an app store—either Apple’s or Google’s.” Their answer? No.

From Cammie Dunaway, Nintendo of America’s executive VP of sales and marketing:

“You know, I really can’t. Our intellectual property like Mario like Zelda—those are just our crown jewels.”

While Nintendo could almost certainly fill the top 50 list of the App Store with their endless pile of IPs, their answer makes sense. Nintendo without proprietary hardware is not Nintendo.