Games and Gaming

Innovated Too Much

“Dungeon Keeper suffered from a few things. I don’t think we did a particularly good job marketing it or talking to fans about their expectations for what Dungeon Keeper was going to be or ultimately should be. Brands ultimately have a certain amount of permission that you can make changes to, and I think we might have innovated too much or tried some different things that people just weren’t ready for. Or, frankly, were not in tune with what the brand would have allowed us to do. We like the idea that you can bring back a brand at EA and express it in a new way. We’ve had some successes on that front, but in the case of Dungeon Keeper, that just didn’t connect with an audience for a variety of reasons.”

EA Mobile boss and brand-fetishist Frank Gibeau, positively dripping with contempt for his customers

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One thought on “Innovated Too Much

  1. Chronister says:

    This is like complaining about someone’s uncultured naïveté when they respond negatively to UFIA.

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