Games and Gaming

Innovated Too Much

“Dungeon Keeper suffered from a few things. I don’t think we did a particularly good job marketing it or talking to fans about their expectations for what Dungeon Keeper was going to be or ultimately should be. Brands ultimately have a certain amount of permission that you can make changes to, and I think we might have innovated too much or tried some different things that people just weren’t ready for. Or, frankly, were not in tune with what the brand would have allowed us to do. We like the idea that you can bring back a brand at EA and express it in a new way. We’ve had some successes on that front, but in the case of Dungeon Keeper, that just didn’t connect with an audience for a variety of reasons.”

EA Mobile boss and brand-fetishist Frank Gibeau, positively dripping with contempt for his customers

READ MORE

Softcore Gamer

Features, Games and Gaming

Do you think of yourself as a game enthusiast, or even, heavens forbid, a ‘hardcore gamer’? If you’re reading this, you must be some species of gamer, someone who likes to talk about games and read about games and even, once in a while, play them. Well, I’ve got a question for you: how many of the truly great games have you played?

A recent post on Gamefilter got me thinking about my own video gaming history, which stretches back at this point into the deep mists of halcyon time, the mid 1970s. I’ve been playing games on screens for nearly 40 years, a statement that makes my eyes go a bit wobbly as I type it. I admit that from the early 80s to early 90s, I pretty much only played arcade games, mostly in bars, because bars were a lot higher up my priority list in those days, and I didn’t play much of anything from the early 90s up into the late 90s, because I was wandering around the planet (and also spending entirely too much time in bars, if I’m honest). But still: four freaking decades.

Continue reading